Our Mission and Values
Our Mission
Cooney, Watson and Associates strives to produce accurate, compelling and effective communications campaigns that help our clients “tell their story” and maximize their marketing budgets while reaching their target audiences in a respectful, culturally appropriate way.
Our Values
Integrity Matters – We take responsibility for our actions and conduct our personal and business affairs with integrity within our organization, as well as with our clients and vendors.
Clients Come First – We focus on our clients’ needs and work with them to achieve success. We always keep their best interests in mind.
Long-Term Relationships Rule – By keeping our promises to clients and delivering services that not only meet, but exceed their expectations, we have been able to retain a solid client base over the life of the company. We seek and welcome new clients, but believe that retaining existing clients is the key to a successful business.
Exceed Expectations – We will go above and beyond expected services to ensure the success of clients and their campaigns.
Business Should Be Conducted in an Open, Honest and Transparent Fashion – All billings and invoices to our clients are very detailed, with agency hours and outside services detailed, invoices for outside services attached, and every charge accounted for.
Be Friendly, Courteous and Professional – This applies to clients, vendors and coworkers.
Take Pride in Our Work – We hold ourselves to the highest standards of excellence in our work and our products. We are committed to continual learning and improvement of our capabilities.
We Are a Team – Our individual strengths and talents make us a very effective team.
Respect Differences – We recognize that varying cultures, ethnicities, socioeconomic levels, genders, ages, educational levels, religions and other “differences” create unique perspectives, needs and values among our clients and vendors, as well as our clients’ audiences. We are always respectful of those differences and seek to understand them so we can respond appropriately.
Recognize the Consistency of Change – We continually seek new communications vehicles, methods and opportunities that will help our clients adapt to a changing marketplace and deliver their messages in innovative, effective ways.
Care About Our Community – We care about the quality of life in our community and work to improve it through the clients we work with and campaigns we work on. We also value volunteer work as individuals and see it as another means of contributing to our community.
site highlights